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It all begins with dreams
Every child carries a dream. But dreams need space to move.
The UBS Athletics Kids Cup gives children exactly that: a simple opportunity to run, jump and throw — and discover what they are capable of. Through sport, children build confidence, resilience and ambition. And sometimes, a dream begins with a single race.
A growing movement
After its second season:
250k+
kids moved
2,50k+
schools involved
5
cities activ
Local school competitions form the foundation of the initiative and lead to regional and city finals celebrating young athletes.


A simple idea with powerful impact
Sport has the power to shape lives.
Sport builds confidence, health and resilience.
The UBS Athletics Kids Cup helps children grow through movement and experience their own success.
The goal is to help every child experience their own success. The initiative is built on the belief that sport contributes to personal development, health and social understanding.
The goal is to help every child experience their own success. The initiative is built on the belief that sport contributes to personal development, health and social understanding.
Neeraj Chopra becomes Co-owner to grow grassroots sport in India
Olympic champion and our ambassador Neeraj Chopra has become a co-owner of the UBS Athletics Kids Cup. His transition to Co-owner reflects Neeraj’s vision to inspire more children across the country to embrace athletics and an active lifestyle..
To the exciting newsWhy partner
real social impact
Moving children means shaping India's future.
authentic storytelling
Real children. Real communities. Real change.
Reach, Visibility, And Legacy
Access To Schools And Communities
Together we Inspire Children to Believe in Themselves.
Strong national movement.
Partnership opportunities
Purpose Partners
Driving the initiative on a national level. Starts at CHF 600,000
Regional Partners
Supporting children and schools locally. Starts at CHF 100,000
Would you like to support this initiative, but don't see yourself in one of the partner roles mentioned above? No problem, become part of our We Move the Kids Circle. Get in touch with us. Every little bit helps.
Partner upOur AKC reports
If you would like to know more about the AKC, click through our recent AKC reports.
August 2026 reportJune 2026 reportApril 2026 reportLet's move the kids of India
We are looking for partners who want to help shape this movement.
Daniel Schenker
daniel.schenker@dspowerparts.ch
+41 76 318 36 34

