It all begins with dreams

Every child carries a dream. But dreams need space to move.

The UBS Athletics Kids Cup gives children exactly that: a simple opportunity to run, jump and throw — and discover what they are capable of. Through sport, children build confidence, resilience and ambition. And sometimes, a dream begins with a single race.
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A growing movement

After its second season:

250k+

kids moved

2,50k+

schools involved

5

cities activ
Local school competitions form the foundation of the initiative and lead to regional and city finals celebrating young athletes.

A simple idea with powerful impact

Sport has the power to shape lives.
Sport builds confidence, health and resilience. The UBS Athletics Kids Cup helps children grow through movement and experience their own success.

The goal is to help every child experience their own success. The initiative is built on the belief that sport contributes to personal development, health and social understanding.

Neeraj Chopra becomes Co-owner to grow grassroots sport in India

Olympic champion and our ambassador Neeraj Chopra has become a co-owner of the UBS Athletics Kids Cup. His transition to Co-owner reflects Neeraj’s vision to inspire more children across the country to embrace athletics and an active lifestyle..
To the exciting news

Why partner

real social impact

Moving children means shaping India's future.

authentic storytelling

Real children. Real communities. Real change.

Reach, Visibility, And Legacy

Access To Schools And Communities

Together we Inspire Children to Believe in Themselves.

Strong national movement.

Partnership opportunities

Purpose Partners

Driving the initiative on a national level. Starts at CHF 600,000

Regional Partners

Supporting children and schools locally. Starts at CHF 100,000
Would you like to support this initiative, but don't see yourself in one of the partner roles mentioned above? No problem, become part of our We Move the Kids Circle. Get in touch with us. Every little bit helps.
Partner up

Our AKC reports

If you would like to know more about the AKC, click through our recent AKC reports.
August 2026 reportJune 2026 reportApril 2026 report

Let's move the kids of India

We are looking for partners who want to help shape this movement.
Daniel Schenker
daniel.schenker@dspowerparts.ch
+41 76 318 36 34

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We regularly send our AKC Report by e-mail to interested people. Register and you will always be kept up to date.